What we need to do is to envision the digital future of your business. Without a compelling vision of where you are going and why it is imperative, you will probably be painting race stripes on a 20 year old Chevy. What assets will be valuable in a digitally-transformed business? How can you transform customer experience? Internal operations? Your business model? How can units work differently – and work together differently – in a more connected way? Look at the media industry. It has been completely transformed by digital technology. Some are putting their toes in the water. A few have jumped in and find they aren’t drowning. They are reaping huge results.
A very familiar, important and inevitable question we need to face these days is “Is my business equipped enough to get disrupted?” The risk that the disruption can happen highly radically if you are not prepared for it beforehand.
If you do believe it could happen, it is well worth getting away from the office to consider what to do very soon to avert it. Taking the time to have a serious answer might make all the difference in success or failure three years from now.
The next question is this. If you or your company isn’t ready, what should you do about it? It is important to think through what you personally should do as opposed to what “the company” should do. You can control your plan. You can only influence the corporate approach.
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