Long gone is the time when marketing existed solely on newspapers. Stemming from the core need of every brand to set itself apart in the ever growing, overcrowded market place, marketing has evolved into more than an advertisement in the local newspapers or a piece of paper stuck to the wall.

Marketing is almost as old as civilization itself. Ever since we started selling things, we began to rely on marketing to gain profits. What started as word of mouth, grew in newspaper advertisement and soon took its place in radio and television ads. Very soon we started using phones as a medium of attracting customers and tele-marketing turned into the next big thing. What was annoying for many customers was one of the best sources of gaining new customers for many companies.

As computers began to replace all other mediums more distinctively, the marketing landscape gradually evolved to embrace technology. It found social media to be the best place to set camp and so we live in an age today where every time we open Facebook we are flooded with advertisements that encourage us to make some exciting purchases or sign up for services that can change our lives.

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